WHO WE ARE
Taste Lab – Castello di Roddi is the experiential project of the Alba Fair Authority, created to promote the area through food culture and hospitality.
At Castello di Roddi, we organize activities that combine education, conviviality, and discovery: cooking classes, tastings, truffle experiences, corporate events, and much more.
We collaborate with chefs, sommeliers, and industry professionals to offer engaging and accessible experiences, designed for those who love learning, sharing, and experiencing the Langhe up close.
We believe in the power of authentic experiences, capable of leaving a lasting impression and describing our region in a vibrant and contemporary way.
A project that grows together with those who experience it
Taste Lab is an open, dynamic space, made of collaborations and constantly evolving ideas.
Every activity takes shape through dialogue with chefs, sommeliers, producers, professionals, and enthusiasts: this is how we create ever-new and engaging experiences.
We like to experiment, listen, and adapt our proposals to those who participate.
This is why every course, every event, every workshop is a different opportunity to tell the story of the region, in an authentic and shared way.
Who is Taste Lab designed for?
Taste Lab activities are designed for those who want to get involved, learn something new, experience the region authentically, and share experiences that leave a lasting impression.
We don't have a resident chef: each experience takes shape based on the program and the people who experience it, involving the most suitable professionals from time to time.
✓ Cooking enthusiasts, curious to discover new techniques and recipes
✓ Tourists and travellers, looking for experiences linked to tradition and local food and wine
✓ Companies that want to offer original team building, incentive or training moments
✓ Curious and absolute beginners who want to live a different experience
No fixed chef, every time a different experience
Every activity at Taste Lab is tailor-made : that's why we don't have a resident chef, but rather collaborate with different professionals depending on the theme, audience, and style of the experience.
A choice that allows us to always be flexible, original, and in dialogue with those who participate.
Who we have had the pleasure of collaborating with
Over time, we've shared projects and experiences with chefs and professionals who enrich Taste Lab with their knowledge, passion, and desire to get involved.
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Some of our clients
